SHOP OUR LATEST COLLECTIONS!

NEW JELLYCAT ARRIVING NOW!

We know you love Jellycat as much as we do - visit us in-store at Abergavenny and Crickhowell or online NOW to view the latest Spring Summer 25 Collection, but be quick - they never stay around for long!

And with all three of our beautiful stores in Abergavenny, Crickhowell and Brecon stocking a wide variety of store-exclusive brands, there's something for everyone at Nicholls.

SHOP JELLYCAT

NEW SEASON VARLEY

Founded in 2014 by husband-and-wife team Lara and Ben Mead, Varley is a contemporary fashion brand for the modern woman. Their collections span the seasons, offering knitwear, outerwear, and everyday essentials, alongside activewear pieces to build a wardrobe for how you live and move.

Available to shop online, or in-store at Nicholls Abergavenny.

SHOP VARLEY

IT'S IN THE BAG!

ONE HUNDRED STARS, a firm Nicholls favourite here at Nicholls, are independent British designers, creating beautiful & ethical clothing, accessories and homeware.

We've loved their beautiful kimonos and gowns for years, but did you know they also create stunning accessories?

These 100% sustainable cotton bags are just as versatile as they are beautiful. Whether it becomes your go-to reusable shopping bag, a classic tote for keeping your books in or a chic beach bag.

The only problem is deciding which gorgeous design to choose...




SHOP ROKA

We're here for your four-legged friend too

With a wide range of premium pet accessories from Barbour, Holland Cooper and Fairfax & Favor, your pooch will feel pampered too!

SHOP PET ACCESSORIES

WOMEN'S

MEN'S

BAGS & ACCESSORIES

FOOTWEAR

JEWELLERY

LIFESTYLE AND GIFTS

HOME TO YOUR FAVOURITE PREMIUM COUNTRY LIFESTYLE BRANDS..

WE ARE NICHOLLS...

Our story starts in 1925. It might come as a surprise, but we were established to sell animal feed, pots and pans to local farmers who passed through the market town of Crickhowell. This gradually turned into hardware and eventually evolved into the magical department store we are today. 

And today, behind our irresistible shop windows and under our Georgian roofs, lies something special.  Precious treasure troves full of carefully and creatively curated clothing, accessories and homewares for local country people and passers-by alike. Tactile, comforting wondrous spaces to explore and enjoy. Full of real people, real craftsmanship and real indulgence. We are experts in premium goods, a true friend to the community and excellent advocates for treating yourself or someone else to something beautiful and worthwhile. We are and always will be the Nicholls our neighbours know, love and have grown with over our many years.

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