NEW SEASON VARLEY

Founded in 2014 by husband-and-wife team Lara and Ben Mead, Varley is a contemporary fashion brand for the modern woman. Their collections span the seasons, offering knitwear, outerwear, and everyday essentials, alongside activewear pieces to build a wardrobe for how you live and move.

Available to shop online, or in-store at Nicholls Abergavenny.

SHOP VARLEY

SHOP JELLYCAT BASHFUL BEIGE BIRTHDAY BUNNY WHILE STOCKS LAST

Invite Bashful Beige Bunny ‘Birthday’ along for the most joyful celebrations. Soft and sweet in beige fur, the iconic Bashful Bunny is holding a tiny, textured Amuseables Birthday Cake, topped with soft cream icing, velveteen strawberries, and a striped candle already lit with a suedette flame

SHOP BASHFUL BEIGE BUNNY BIRTHDAY

NEW SEASON STYLES IN-STORE NOW!

We have some truly beautiful new pieces arriving daily, so now is the perfect time to treat yourself to some Spring/Summer style!

From Barbour and Holland Cooper to White Stuff and Schoffel, there's always something for everyone at Nicholls.

Why not visit our beautiful stores in Abergavenny, Crickhowell and Brecon, where you'll also find some great store-exclusive brands this season!

SHOP NEW IN

WOMEN'S

MEN'S

BAGS & ACCESSORIES

FOOTWEAR

JEWELLERY

LIFESTYLE AND GIFTS

We're here for your four-legged friend too

With a wide range of premium pet accessories from Barbour, Holland Cooper and Fairfax & Favor, your pooch will feel pampered too!

SHOP PET ACCESSORIES

HOME TO YOUR FAVOURITE PREMIUM COUNTRY LIFESTYLE BRANDS..

WE ARE NICHOLLS...

Our story starts in 1925. It might come as a surprise, but we were established to sell animal feed, pots and pans to local farmers who passed through the market town of Crickhowell. This gradually turned into hardware and eventually evolved into the magical department store we are today. 

And today, behind our irresistible shop windows and under our Georgian roofs, lies something special.  Precious treasure troves full of carefully and creatively curated clothing, accessories and homewares for local country people and passers-by alike. Tactile, comforting wondrous spaces to explore and enjoy. Full of real people, real craftsmanship and real indulgence. We are experts in premium goods, a true friend to the community and excellent advocates for treating yourself or someone else to something beautiful and worthwhile. We are and always will be the Nicholls our neighbours know, love and have grown with over our many years.

Are you a nicholls privilege member yet?

DOWNLOAD THE APP

KLARNA

Gift cards

our stores