About

From GRAIN TO GOLD...

Nicholls is a family business set in the heart of the beautiful Brecon Beacons National Park. Established in 1925, the firm originally sold animal feed, pots, and pans to local farmers who passed through the market town of Crickhowell. As the decades have passed, the business has eventually evolved into the department store we see today.

CRICKHOWELL

Crickhowell is the original Nicholls store. It sits nestled into the High Street of this idyllic Georgian market town and is full of the refined elegance associated with that time. Loved and trusted by locals and visitors alike, it's a must-see destination all year round. Home to an eclectic mix of our favourite countrywear brands including Holland Cooper and Barbour, as well as exciting new boutique brands, you'll be delighted to discover a real treasure trove of gifts for both loved ones and your home. The store is cared from by Lisa and her team, who will be on hand to help you.

ABERGAVENNY

The next store to be born was in the bustling hub of Abergavenny. This vast space is full of intrigue and discovery, you never quite know what you’ll find. This store also houses our Botanical Cafe, where you are certain to find an array of delicacies to tempt your taste buds and rest your weary limbs. Kathryn and her team are happily on hand to offer any assistance you may need.

Our concept jewellery store is based within Abergavenny too. This glittering array is a real jewel in our crown; stocking such brands as Clogau Gold, Swarovski, Nomination, ChloBo, Joma Jewellery and many more.

BRECON

It may be the baby of the family, but it's no less mighty! Our Brecon store is at the heart of the High Street in this popular mid-Wales town, perfectly formed to showcase a glorious array of brands, including Barbour, Vero Moda and Heavenly Feet, as well as many more.

We're proud that our Brecon Jewellery Department is home exclusively to Pandora and Uno de 50, as well as Clogau Gold, Nomination, ChloBo, Joma Jewellery and many more.

COME AND VISIT US...

We are proud of our heritage, and proud to stock leading British brands such as Barbour, Holland Cooper, Fairfax & Favor, One Hundred Stars and Clogua Gold. We also search far and wide to bring you the best, and stock brands from further afield such as UGG Australia, Schoffel GANT, L’Occitane and Nomination. We carefully curate our collections to bring you the best of the best.

Nicholls has always prided itself on selling quality products with great customer service. We invest in our staff to ensure that they have the expertise needed to help you with your purchases. We want the towns in which we live to prosper, and the majority of our staff members are local people that share our passion.

...OR VISIT OUR WEBSITE!

We think we’re a hidden gem, and really want to spread the word. That’s why we have created this website. Here at Nicholls Online you will find some of the best elements of our stores, distilled into a user-friendly website*. Take a look and explore, we’re sure you’ll find something you love.

*Please note that some items are exclusive to our stores. As such, you may have seen something in store that we do not sell online. If this is the case, please call us on 01873 810 571 or email nichollsonline@wmnicholls.co.uk in order that we may assist you further.

CONTACT US